DCI
“Tomás brought a whole new approach to how wedo things and absolutely turned around the way wewere doing Performance on Paid Social. Ever sincewe met, he has been the person I go to when I havea question related to Digital and Performance.”
Jaidev Kulkarnil, Junior Marketing Manager
⚡ 300%
Boost in Leads
through Meta campaigns
📉 62%
Reduction in CPA
for new student enrollments
Company
Originally established to support refugees in integrating into the digital job market, DCI now offers a wide range of courses for diverse student groups, fostering digital skills and career development.
Challenge
DCI needed to scale their lead acquisition efforts and optimize their lead funnel, which involved working with external platforms such as Eventbrite and Zoom. The goal was to improve the quality of leads while reducing acquisition costs.
Solution
I integrated Facebook’s pixel with Eventbrite and Zoom, enabling Facebook to optimize campaigns towards precise goals. A new creative strategy was developed, incorporating A/B testing and continuous performance optimization to refine targeting and messaging.
Results
- Achieved a 62% reduction in cost-per-lead (CPL) within just a few days.
- Drove high-quality traffic to the lead funnel, significantly improving the conversion rate.
- Enhanced efficiency and scalability of DCI’s lead acquisition strategy.
