Unicef
“Tomas has been instrumental in driving all performance marketing success for our projects here in the EU. I highly recommend him and look forward to working together again, with him in the future”
Paddy Hall, COO, Startstepstor
🌍 30 Global Markets
Increasing monthly donations
by optimizing paid media
🚀Improved ROAS
across Google Ads
and Meta Ads campaigns
Company
A globally recognized humanitarian organization dedicated to protecting children’s rights and improving their well-being through programs and initiatives in health, education, and child protection.
Challenge
UNICEF faced the challenge of optimizing their paid media campaigns across diverse European and Latin American markets to drive donations and raise awareness while ensuring cost-efficiency and campaign effectiveness.
Solution
I provided strategic support and advisory services focused on paid media and digital marketing. This included tailoring campaigns for regional markets, implementing data-driven strategies, and optimizing Google Ads and Meta Ads for maximum impact. I also recommended advanced targeting techniques and performance monitoring tools to improve ROI.
Results
- Improved campaign efficiency across multiple markets, resulting in increased donations and engagement.
- Enhanced targeting and performance strategies that reduced cost-per-acquisition (CPA) while maintaining high conversion rates.
- Strengthened UNICEF’s digital presence in key European and Latin American regions.
